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In Oslo, the seat of the Norwegian government, the average distance between utility poles is none, often providing open wireless access to buildings and streets without the need for an employee to have physical access to a wireless network. In 2015, these were estimated to cost 5.3 million Norwegian krone (NOK) (~$700,000) in exchange for 118,000 Mbit/s. This represents just one utility entrepreneur in the city who is currently building out wireless networks to serve citizens and residents. According to rumored estimates, this is about one percent of all properties in the city, with the square footage of all buildings in the city currently estimated to be about 200,000,000 square feet. Another 4,000 merchants, having used the emerging services, believe they have witnessed similar wireless network growth and might follow the example. i
Locals who use wireless often pay no monthly fees. For example, in Oslo, residents use 110,000 Mbit/s, at a rate of 29 kronor (NOK) per month, while workers in bus stations pay 79 kronor per month. So in the city center, it was estimated that the owners of wireless networks received a total of 10 million NOK (~$1.3 million) per month. Experts and entrepreneurs estimate that a lack of use fees is the key factor behind the growth of wireless, which is not well-exploited. “Many consumers could benefit from wired connections, but they are too insecure and high-cost,” says Håkon H. Melle, a consultant at Storefront OY. “Wireless technologies may be changing this,” he continues, noting that it has largely become a marketplace for new businesses, rather than simply new services for existing ones. A local entrepreneur can create an independent service, using someone else’s local wireless space, providing the same service but without any of the problems associated with wireless and without the need for a physical connection. To serve the local market effectively, entrepreneurs can focus on quality rather than quantity, providing better services, safer products, and better network use. d2c66b5586